What I’m all about.
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Why I do what I do
I spent most of my life pretending to be someone I wasn’t just to fit in. When I finally realized the power to be found in being real AF, I knew there was no going back. I became committed to expressing my truth and helping others find the courage to do the same.
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I’m a wee bit different cos
I took three seemingly unrelated systems — Human Design, Astrology, and Personal Branding — and combined them to create a powerful process of self discovery. I guide rebelpreneurs in building incredibly unique brands that express who they are at their core.
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I really, really believe in
The importance of radical self-expression. Every person in this world has a unique personality, style, purpose, and story. We were not born to fit in, pay bills, and retire ‘down South’. Every human on this planet has a unique role to play and I’m obsessed with helping you find yours.
“In the moment when you can truly embrace uniqueness you are divine.”
— Ra Uru Hu: Founder of The Human Design System
ALEX BY THE STARS
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Cancer Sun
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Leo Moo
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Libra Rising
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Pluto in Scorpio
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HD Manifestor
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Emotional Authority
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Quad Left
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JAX Cross of Detail
I ℬelℹ︎e▽e ℹ︎n… ✶
Creativity
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Expression
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Freedom
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Individuality
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Audacity
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Growth
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Unconventionality
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Connection
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Creativity ✹ Expression ✦ Freedom ✹ Individuality ✦ Audacity ✹ Growth ✦ Unconventionality ✹ Connection ✦
My Cred
Learning? As a Line 1 in Human Design I can’t get enough of it! If you’re curious, here’s my journey.
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✦ → Certified Beautiful You Life Coach 2017
✦ → Fitness and Health Promotion Certificate 2016
✦ → 200-hr Yoga Teacher Training 2016
✦ → Certified Personal Trainer 2016
✦ → Group Fitness Instructor Certification 2016
✦ → Combat Engineer Trade Training 2010 -
✦ → Digital Content Creation & Strategy 2023
✦ → Art & Design Fundamentals 2023
✦ → Certified Human Design Reader 2022
✦ → Certified Astrologer 2022
✦ → Cosmic Success Codes 2022
✦ → Business By Design (Hatha Astro) 2021 -
✦ → Emotional Freedom Technique Practitioner 2024
✦ → Energetics of Astrocartography 2024
✦ → Personal Stylist Certification 2025
✦ → And endless more learning, for life.